Selling in Today's Market

What you need to know about selling your property in today's market

IT IS ALL ABOUT THE APPEARANCE!

In today's market, buyers are purchasing on emotion. There is no longer the “Fear of Missing Out" which we heard about back in January and February. It is all about the preparation and appearance of your property.


Well prepared, properly presented listings sell. If you get the appearance wrong then your listing will sit on the market leading to price reduction after price reduction after price reduction when price was not the problem in the first place. All of the price reductions may have been unnecessary because the problem all along was the appearance. The feeling that buyers are getting when they walk in the door is not generating the emotional response required to sell your property.
 

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SEEING YOUR PROPERTY THROUGH THE LENS OF A BUYER

It takes years of experience working with buyers to truly become an effective listing agent. Being able to see your property through the lens of a buyer and then taking the steps to properly prepare and present your listing for sale is everything when it comes to selling in this market.


Ensuring that most or all of the things which would be perceived as negative by a prospective buyer have been minimalized or eliminated is the key if you want to get your home sold.

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GET MORE FOR YOUR PROPERTY

There are four moving parts to every real estate sale. Price, Appearance, Traffic and Time are all connected and getting that relationship right is the key to a successful outcome.

PRICE

Comparable sales are important but market conditions also play a
big role in determining the sale price of a property. Knowing how many properties are for sale and which of those will be in direct competition to your property is important when deciding when to list and at what price.

APPEARANCE

Record setting prices are not often set by poorly prepared properties. Painting, Staging, adding light and moving the eye of the buyer away from what could be perceived as a negative are really
important.

 

Understanding how a buyer thinks is essential for a good listing agent if maximum price for the seller is the goal. The most experienced agents are the best listing agents.

TRAFFIC

More buyers seeing your property will ensure that your property will sell in less time and at a higher price. We live in a digital world with buyers and their agents shopping online.

 

Dull, poorly lit photos of under prepared properties will not generate traffic to your home. Great photos are the best lure to generate traffic on MLS and social media platforms.

TIME

The longer a property stays on the market the harder it is to get
your price. Getting the appearance and the traffic right will result in a faster sale at a higher price.

LEARN MORE ABOUT PREPARING YOUR HOME FOR SALE